Roxelle Cho, a mother of three, wife, daughter, sister, and friend-turned-entrepreneur knew she wanted to leave her mark on the world by helping other women to feel confident in the skin they’re in.
Finding herself overwhelmed with running a brick-and-mortar store once she had her third child, Roxelle decided to take Fused Hawaii online where she could manage all customer service requests and shipments right from her home.
Having been an entrepreneur her entire life, this kind of career pivot was nothing new for Roxelle; she was 100% excited to be part of the eCommerce movement that now dominates all forms of consumerism across the world today. No stranger to adversity, Roxelle has seen failed businesses, as well as massive successes, with Fused Hawaii growing into a multiple seven-figure business in 2.5 years. She is a firm believer in never giving up on your potential, no matter what happens. As she has learned, the blessings keep on coming, but you have to be willing to get out there and give everything you have. Trust the process, believe in yourself, and don’t forget to smell the roses. For Roxelle, there is joy in every little moment, if only you remember to slow down and appreciate it.
Roxelle now has a fourth baby girl in tow, she continues to lead the company with her creative and artistic vision for an accepting, loving, and gorgeous future for her four daughters following in her footsteps.