Yiying Lu is an award-winning international bilingual speaker with over 15 years of experience in delivering inspiring and engaging talks on design, creativity, and innovation at global conferences and events, such as TEDx, SxSW, Adobe MAX, Web Summit, and Talks at Google. She speaks fluently in both English and Chinese Mandarin, with a unique international background that spans across Shanghai, Sydney, London, New York and San Francisco.
Yiying is also the founder and director of YIYING LU LLC, an innovation studio that offers cross-cultural branding, interactive marketing, and social innovation products for startups and corporations worldwide, including Disney, Apple, Google, Salesforce, Microsoft, LinkedIn, Airbnb, Dropbox, and PepsiCo. She is the artist behind the iconic Twitter Fail Whale 🐳, the official Dumpling 🥟, Boba Tea 🧋, Chopsticks 🥢, Takeout Box 🥡 , Fortune Cookie 🥠 & Peacock 🦚 emoji, Conan O’Brien Pale Whale, Disney Shanghai Mickey Mouse designs and many iconic designs & brands that transcend linguistic barriers, unite people, and enchant audiences around the world.
She currently an Adobe Global Creative Ambassador and serves as an Arts Commissioner of San Francisco city and county. Previously, she was the global creative Director of venture capital firm 500 Global; where she creates effective branding and creative campaigns to help tech startups better engage and acquire consumers and raising millions.