Peter Dames

Peter Dames
Executive VP of Technology, Servco

Peter Dames is the Executive Vice President of Technology, Marketing & Mobility for Servco Pacific Inc. (Servco) responsible for overseeing the company’s Technology, Digital Strategy, Marketing, Project Management, and Mobility Services areas, which includes Hui Car Share.

In his role, Peter is driving the expansion of Servco offerings from being transactional, product-focused to services-based mobility experiences. Since joining the team in 2018, he stood up a new Digital Strategy function and added competencies in agile project management and data analytics. He also oversees Servco’s marketing function giving him a unique opportunity to merge technology and marketing best practices to drive new online and in-store customer experiences to improve Servco’s omnichannel customer journey across all traditional business touchpoints, while also exploring disruptive technologies, innovative business models and partnerships. In particular, the teams have set up more robust customer data platform to offer a more personalized customer experience and have begun work on an online/omnichannel sales platform.

Peter joined Servco in 2018 after serving as a board member for the company from 2016-2018.

Prior to Servco, Peter spent 18 years at PACCAR, where he helped establish the company as a technology and market leader. At PACCAR, Peter served around the world in various senior leadership roles in technology, financial services, and sales. His leadership helped the company double its market share and quadruple its revenue. He started his career at Toyota Motor Corporation, being one of the first American staff members stationed in Japan. After returning to the U.S., he served as Chief Dreamer for Toyota Motor North America (TMNA) and notably led the ecommerce team that united Toyota and Lexus brands worldwide by conceptualizing and executing global digital projects.