Hawai‘i is adorned with its unique culture and natural landscapes. The warm voice that calls out to visitors is inviting and welcoming. This voice also instructs us to nihi ka hele, to tread softly, so that our travel activities are low-impact, coordinated, authentic, and market-appropriate. In the eyes of the beholder, Hawai‘i is a destination paradise. It is important to educate visitors on how to respect these voices of care and value.
The Hawai‘i Tourism Authority, in partnership with a statewide alliance of Hawai‘i-based hotels and volunteer organizations, are coming together with an initiative that encourages more responsible tourism by giving visitors an opportunity for an extended stay if they participate in a voluntourism activity during their stay on the islands. The Mālama Hawai‘i program not only will help us protect and preserve Hawai‘i for the future, but will give visitors a more meaningful and enriching travel experience, inspiring them to participate in more purposeful activities during their trip and future stays in Hawai‘i.